At 2016 Genesis Event, Kannaway® Unveils New Direction for World-Wide Brand

This past weekend, Medical Marijuana, Inc. portfolio company Kannaway® relaunched its world-renowned brand to over 200 Brand Ambassadors at Genesis 2016, who traveled from around the world to attend our national conference near the company’s downtown San Diego, California, headquarters.

The two-day event, titled Genesis: People, Purpose, Passion, included intensive training sessions, including Kannaway® leaders discussing best practices for Kannaway® brand ambassadors to build a better business, the introduction of a new site and video series, and the implementation of new tools to help build on the company’s success.

“This event marks the ‘Genesis’ of a new Kannaway,” stated Kannaway® CEO Blake Schroeder. “We were proud to launch our new message and brand, as well as 3 new high quality products.  Our Brand Ambassadors are very excited about our new Brand Ambassador stock incentive program.”

Kannaway’s Genesis 2016 featured a number of presenters to further the impact the Kannaway® brand can have on community. These speakers included Medical Marijuana, Inc. CEO Dr. Stuart Titus, who discussed hemp history and the benefits of CBD, and Jenelle Kim, the formulator of Kannaway’s products, who revealed the details of our proprietary Bi-Bong product formulations.

The weekend’s presenters also included the emotional experiences of Raul Elizalde and Brian Higuera, two fathers who have personally seen the potential of CBD hemp oil in the lives of their families, and several of Kannaway’s top producers who shared their secrets to building a successful hemp oil business. Finally, there was a surprise special guest testimonial from retired All-Pro NFL player, Kyle Turley, who spent 8 years in the league before being sidelined by pain and injuries.

“We are just coming out of our final Kannaway event of 2016 – and it was a tremendous event in every way,” said Kannaway President, Brad Tayles. “Our training was absolutely top notch, we recognized countless top leaders, and with the help of our amazing community of Brand Ambassadors and a match from Kannaway, made a healthy donation to the Por Grace Foundation and the Higuera family – quite an accomplishment so close to the holidays. This certainly speaks to the truly generous nature of our BA’s, but most importantly, this event set the tone for an incredible 2017.”

Kannaway® also released three new products to its line of CBD hemp oil lifestyle products during the event.

Kannaway® Pure CBD Liquid is the brand’s new herbal-extract free, all-natural CBD hemp oil product. Along with the liquid formulation, Kannaway® has released a capsule version of the CBD product, their Pure CBD Capsules, which are an easy to take, CBD-only product. These Pure CBD products join the Kannaway® Premium Hemp product line as the newest hemp oil products available from the brand in their online store.

In addition to their newest products, Kannaway® also launched a new streamlined website and introduced new leadership at the event, including direct sales expert Randy Schroeder, who brings his “25 years” training module to the company.

Finally, new brand ambassador incentives were announced, including a Kannaway® stock plan and an exclusive trip on a seven-day cruise to Cabo San Lucas, Mexico. The company also celebrated two new brand ambassadors who recently achieved “platinum” level.

The Kannaway® team is looking forward to a successful 2017, and with the help of the new changes made to the brand, the success of all their brand ambassadors in the year to come.

Learn more about Kannaway® and how to become a brand ambassador at the Kannaway® website.