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Red Dice Holdings™ LLC was formed as a joint venture between Dixie Holdings and MJNA to hold the intellectual property of the Dixie Brand of products: Dixie Elixirs and Dixie Botanicals. Dixie Botanicals™ was the world’s first CBD-based hemp oil products company.

Red Dice Holdings™ developed the Dixie Botanicals™ brand in tandem with Medical Marijuana Inc. The partnership was dissolved in 2014, with Dixie Botanicals™ now 100% held by Medical Marijuana Inc. in exchange for 100% of the Dixie Elixirs brand to Dixie Holdings.